周末重磅！三部门，刚刚发布！事关规范互联网平台价格行为

Core Viewpoint - The National Development and Reform Commission, the State Administration for Market Regulation, and the National Internet Information Office have released a draft for public consultation regarding the "Rules for Pricing Behavior of Internet Platforms," aiming to regulate pricing practices in the platform economy and promote healthy development [1][5]. Summary by Sections 1. Main Contents of the Rules - The draft includes four main areas: guiding operators to set prices independently, clarifying price marking requirements, regulating price competition behavior, and establishing a collaborative governance mechanism [2]. 2. Background of the Rules - The rapid development of the platform economy in China has raised concerns about pricing behaviors affecting consumer interests. Existing laws provide general guidelines, but more specific regulations are needed to ensure compliance and transparency in pricing [6]. 3. Overall Approach to Rule Formulation - The rules aim to balance development and regulation, ensuring stability in regulatory systems while promoting transparent pricing and protecting the rights of both operators and consumers [7]. 4. Applicability of the Rules - The rules apply to platform operators and internal operators, including those who sell goods or provide services through platforms. Self-built website operators and other participants in the platform economy are also encouraged to follow these rules [9]. 5. Guidelines for Independent Pricing - The rules emphasize the right of operators to set prices independently and require platform operators to establish reasonable charging standards. They also prohibit unreasonable restrictions on pricing behaviors of internal operators [10]. 6. Requirements for Price Marking - The rules mandate clear price marking for goods and services, including promotional rules and subsidy transparency. Operators must not charge undisclosed fees and must clearly communicate pricing methods [11][12]. 7. Regulation of Price Competition - The rules define standards for identifying unfair pricing behaviors such as predatory pricing and price collusion, aiming to maintain a fair competitive environment [13][14]. 8. Collaborative Governance Mechanism - The rules propose a collaborative governance framework involving government departments, industry associations, and platform operators to ensure effective regulation and compliance [15]. 9. Implementation Timeline - The public consultation period for the draft is from August 23 to September 22, 2025. After this period, the rules will be revised based on feedback and will include an adjustment period for operators to comply with the new regulations [16].