2025淘宝天猫宠物消费四大趋势洞察

Core Insights - The report titled "2025 Taobao Tmall Pet Consumption Trend Insight White Paper" reveals the differentiated demands and category opportunities based on pet species, age stages, and body types [3]. Group 1: Macro Trends in the Pet Market - The relationship between humans and pets is evolving towards a pet-centric model, with pets transitioning from functional roles to becoming core family members [4]. - The mainstream pet ownership model consists of single-cat and single-dog households, accounting for 76% of pet ownership, while multi-pet households represent 14% [6][30]. - There is a significant increase in the diversity of pet types, with consumers pursuing unique, high-end pet breeds [8][32]. Group 2: Insights on Specialized Pet Needs - Specialized pet needs are gaining recognition, with cat owners focusing on age, breed, and specialized products, while dog owners prioritize body type, age, and breed [10][16]. - The report identifies a "golden triangle" of specialized needs, which includes age, body type/hair length, and breed, representing the three fundamental aspects of pet physiological needs [12][42]. - There is a notable gap in consumer education regarding specialized pet products, indicating a substantial opportunity for market growth [12][37]. Group 3: Pet Owner Demographics and Spending - The majority of cat owners are young women, with monthly spending averaging 1,799 yuan, while middle-aged cat owners spend around 2,608 yuan [15]. - Dog owners also show a similar trend, with young female dog owners spending an average of 2,155 yuan monthly [17]. - The report highlights that pet owners are increasingly willing to invest in specialized products tailored to their pets' specific needs [16][40]. Group 4: Health Issues in Pets - Common health issues for cats include parasites, gastrointestinal problems, and skin issues, with 17% of cats affected by parasites [19]. - For dogs, prevalent health concerns include joint issues, gastrointestinal problems, and parasites, with specific issues varying by age and body type [21][22]. - The report emphasizes the potential for customized nutrition plans based on the specific health needs of pets [19][21]. Group 5: Consumption Trends in Pet Products - The report indicates a growing trend towards personalized nutrition and specialized products in the pet care market, reflecting a shift towards more tailored consumer offerings [23][46]. - The analysis of pet diets and products suggests that there is a significant opportunity for brands to develop products that cater to the specific needs of different pet breeds and life stages [23][46].