Core Viewpoint - Qiaqia Food, once known as the "Sunflower Seed King," is facing significant growth challenges, with a reported 73.68% year-on-year decline in net profit, marking the largest mid-year profit drop since its listing [1][2]. Financial Performance - In the first half of the year, Qiaqia Food achieved revenue of 2.752 billion yuan, a decrease of 5.05% year-on-year; net profit attributable to shareholders was 88.6416 million yuan, down 73.68% year-on-year; and the net profit after deducting non-recurring gains and losses was 43.09 million yuan, a decline of 84.77% [2]. - The decline in net profit has been evident since the fourth quarter of 2024, with a 24.79% year-on-year drop, and continued into 2025 with a first-quarter net profit of 77.2478 million yuan, down 67.88% year-on-year [2]. Business Segment Analysis - The sunflower seed business, a key revenue driver, reported revenue of 1.772 billion yuan in the first half of the year, a decrease of 4.45% year-on-year, accounting for 64.39% of total revenue [2]. - Despite launching various innovative flavors, including stinky and tea series, these efforts have not significantly improved performance [2]. Cost and Margin Issues - The decline in profit is attributed to rising raw material costs, particularly for sunflower seeds, which have been affected by adverse weather conditions leading to increased spoilage rates and reduced quality supply [4]. - The company has previously raised prices on sunflower seed products multiple times, but these price increases have not resulted in substantial margin improvements, with gross margins reported at 31.96%, 26.75%, and 28.78% from 2022 to 2024, and a sharp drop to 20.31% in the first half of 2025 [5]. Channel and Market Strategy - Qiaqia Food's primary sales channel remains offline, with e-commerce revenue growing slowly and contributing only 16.38% to total revenue, despite a 24.79% year-on-year increase [6]. - The company has been diversifying into the nut category since 2017, but competition in this market has intensified, prompting the search for a new growth curve [6]. Product Diversification Efforts - In addition to ice cream, Qiaqia Food has trialed konjac products, which have received positive feedback during overseas trials and are set to be launched in domestic online and select offline channels [8]. - The company aims to expand its product matrix, enhance product experiences, and optimize channel services to improve performance in the second half of the year [8].
面临增长困境!“瓜子大王”为何“嗑不动”了?