规范定价、补贴等行为,三部门就《互联网平台价格行为规则》公开征求意见
Sou Hu Cai Jing·2025-08-23 03:53

Core Viewpoint - The National Development and Reform Commission, the State Administration for Market Regulation, and the National Internet Information Office have released a draft for public consultation on the "Internet Platform Pricing Behavior Rules," aimed at providing clear guidelines for operators regarding pricing behaviors in the internet economy [1][3]. Group 1: Key Contents of the Draft Rules - The draft rules emphasize guiding operators to set prices independently and legally, clarifying the basic requirements for pricing by platform operators and those within the platform [2]. - It specifies regulations to protect the pricing rights of operators within platforms, prohibiting unreasonable restrictions such as limiting traffic or removing products/services [2]. - The rules detail price marking requirements, mandating clear pricing for goods and services, and ensuring transparency in promotional activities, subsidies, and dynamic pricing [2]. - It aims to regulate price competition behaviors, establishing standards and regulatory requirements to maintain fair competition and price integrity [2]. - The draft encourages a collaborative governance mechanism, enhancing cooperation among government departments and promoting self-regulation within industry associations [2][6]. Group 2: Consumer Protection Focus - A significant feature of the draft is its response to emerging pricing behaviors in the platform economy, aiming to enhance the protection of consumer rights [4]. - It mandates that platform operators must prominently display options and provide easy cancellation methods for certain services, such as automatic renewals and bundled services [5][4]. - Experts believe that strengthening guidance and constraints will benefit both corporate health and long-term industry development [4][6].