国家发展改革委：对低价倾销、价格歧视等不正当价格行为在平台经济领域的认定标准作出细化规定

Core Viewpoint - The National Development and Reform Commission, along with other regulatory bodies, has drafted the "Internet Platform Pricing Behavior Rules" to promote healthy development in the platform economy while ensuring regulatory compliance and transparency [1][2]. Group 1: Regulation and Compliance - The rules emphasize a dual approach of promoting development and regulatory compliance, combining preemptive guidance with ongoing supervision [1]. - The rules aim to standardize pricing behavior, enhance transparency, and protect the rights of both operators and consumers [1]. Group 2: Pricing Behavior Standards - The rules provide detailed standards for identifying unfair pricing behaviors such as predatory pricing, price discrimination, and price collusion within the platform economy [2]. - Platform operators are prohibited from forcing internal operators to sell below cost, which could disrupt market competition [2]. - The rules specify that operators cannot set different prices for the same product based on consumer data without their knowledge [2]. Group 3: Transparency and Integrity - The rules require strict adherence to clear pricing regulations and timely disclosure of any changes in fees to enhance social oversight [1]. - Operators are forbidden from using deceptive language or images in pricing, and from manipulating prices through false discounts or misleading comparisons [2].