三部门就互联网平台价格行为规则征求意见

Core Viewpoint - The National Development and Reform Commission (NDRC) has released a draft of the "Internet Platform Pricing Behavior Rules" to promote healthy development in the platform economy and ensure compliance with pricing regulations [1][2]. Group 1: Background of the Rules - The rapid development of the platform economy in China has positively impacted the real economy and consumer needs, necessitating clearer regulations on pricing behavior [2]. - Existing laws such as the Price Law and the E-commerce Law provide general guidelines, but specific regulations for the platform economy are needed to enhance transparency and compliance [2]. Group 2: Overall Approach to Rule Formulation - The rules aim to balance development and regulatory compliance, focusing on price behavior regulation, transparency, and collaboration among stakeholders [3]. - Key objectives include standardizing pricing behavior, promoting transparency in pricing, and enhancing cooperation among government, industry associations, and platform operators [3]. Group 3: Applicability of the Rules - The rules apply to both platform operators and platform merchants, ensuring that all entities involved in the platform economy adhere to the pricing regulations [4]. Group 4: Guiding Autonomous Pricing - The rules affirm the right of platform operators and merchants to set prices autonomously while regulating the fees charged by platform operators [5][6]. - Operators must publicly disclose any changes to fee structures and seek input from merchants [5]. Group 5: Price Marking Requirements - The rules mandate clear price marking for goods and services, including detailed information on pricing methods and promotional activities [7][8]. - Operators must transparently communicate any subsidies and promotional rules to avoid misleading consumers [7]. Group 6: Regulation of Pricing Competition - The rules define standards for identifying unfair pricing practices such as predatory pricing and price collusion, aiming to maintain fair competition [9][10]. - Operators are prohibited from using deceptive pricing strategies and must ensure that pricing practices are transparent and fair [10]. Group 7: Collaborative Governance Mechanism - The rules emphasize the importance of inter-departmental collaboration in regulating pricing behavior within the platform economy [11][12]. - Platform operators are required to establish internal compliance systems and facilitate self-regulation within the industry [12]. Group 8: Implementation Timeline - The draft rules are open for public consultation for one month, after which feedback will be reviewed and incorporated before final issuance [13].