永辉超市学胖东来模式，缘何转型之路越走越亏？

Core Viewpoint - Yonghui Supermarket, once a leader in the retail industry, is facing severe challenges as revealed by its latest financial report, showing a significant decline in revenue and a shift from profit to loss [1][2]. Financial Performance - For the first half of 2025, Yonghui reported revenue of 29.95 billion, a year-on-year decrease of 20.73% from 37.78 billion [1]. - The net profit turned from a profit of 275 million in the same period last year to a loss of 240 million [1]. - The total assets decreased by 20.55% to approximately 33.96 billion, and net assets fell by 6.07% to about 4.17 billion [1]. Strategic Transformation - The company attributed its performance decline to a "deep transformation" initiated in the second half of 2024, which involved closing 227 underperforming stores [2][3]. - Yonghui's approach to transformation has been criticized as overly aggressive, lacking the careful analysis seen in the successful model of competitor Pang Donglai [2][5]. - The company attempted to implement a supplier naked procurement model but faced challenges, leading to a decline in overall gross margin due to the loss of quality suppliers [2][4]. Store Adjustments and Online Business - As of June 30, 2025, 124 stores had completed renovations, with some seeing significant sales increases; however, the overall revenue from these adjustments could not compensate for the losses from closed stores [3][4]. - Yonghui's online business reported a reduction in losses of 34.75 million compared to the previous year, but online revenue only accounted for 18.33% of total revenue, raising concerns about its growth potential [4]. Market Positioning and Competitive Analysis - Yonghui's transformation strategy has been criticized for failing to consider regional market differences and consumer habits, leading to a "poor fit" with the adopted model from Pang Donglai [5]. - The company has not effectively leveraged its strengths in offline retail and fresh supply chains, resulting in operational challenges and a loss of competitive edge [4][5].