Sou Hu Cai Jing·2025-08-23 08:05Core Insights - Liu Qiangdong's appearances on national television signal a shift towards a new business paradigm emphasizing responsible enterprises [17] - JD.com is implementing a three-tier mechanism of high entry standards, low commissions, and social security guarantees to combat price wars and ensure food safety in the delivery industry [17] - The company is focusing on sustainable growth through resource redistribution, allowing all stakeholders in the ecosystem to thrive [20] Group 1: Business Model Innovations - JD.com is addressing the challenges of the food delivery industry by establishing high standards for restaurant entry, capping commissions at 5%, and ensuring full-time delivery personnel receive social security benefits [17] - The "Seven Fresh Kitchen" model is innovating the supply chain by implementing a partner system, ensuring full traceability of ingredients, and maintaining price control while balancing efficiency and quality [17][6] - The company is not engaging in traditional cash-burning subsidies but is instead focusing on restructuring the Chinese food industry through innovative supply chain practices [17] Group 2: International Expansion Strategy - JD.com is adopting a local warehousing and delivery approach for international expansion, moving away from the conventional cross-border selling model [18] - The strategy aims to export China's supply chain capabilities globally, enhancing the company's international presence [18] Group 3: Profit Distribution Philosophy - The "Three Mao Five" philosophy dictates that out of every one yuan, 30% goes to partners, 30% to employees, and the company retains 35% [19] - This approach fosters a healthy industry ecosystem by ensuring fair profit distribution among all participants, promoting long-term sustainability [13][20]