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“小”比赛拉动“大”市场:赛事经济火爆出圈 显著拉动城市消费活力
Yang Shi Wang·2025-08-23 08:19

Core Insights - The sports economy is thriving this summer, with local events leveraging regional resources to stimulate larger markets [1] - The National Youth Women's Ice Hockey Championship in Meishan, Sichuan, attracted over 200 young athletes and significantly boosted local consumption [1][4] Economic Impact - The event generated over 5.5 million yuan in local dining and accommodation revenue, leading to a 58.37% increase in hotel occupancy rates [6] - Local consumption vouchers were introduced during the event, enhancing spending in accommodation, dining, shopping, and transportation [6] Equipment Demand - There is a rapid increase in demand for professional ice hockey equipment, both in physical stores and online platforms [6] - Sales of ice hockey helmets surged over 400% year-on-year, while ice hockey shoes saw a 195% increase [10]