Core Insights - In the fiscal year 2025, Oriental Selection reported total revenue of 4.4 billion yuan from its ongoing business, which includes self-operated products and live e-commerce [1] - The net profit for the ongoing business was 6.2 million yuan, but adjusted for the sale of "With Glory," the net profit increased to 13.5 million yuan, representing a 30% year-on-year growth [1] - The gross margin for ongoing business improved from 25.9% in fiscal year 2024 to 32% in fiscal year 2025, primarily due to the growth in self-operated products and live e-commerce [1] Revenue Breakdown - The total GMV (Gross Merchandise Volume) for self-operated products and live e-commerce in fiscal year 2025 reached 8.7 billion yuan [1] - A significant portion of the GMV came from Douyin, while the contribution from the Oriental Selection App increased from 8.4% in fiscal year 2024 to 15.7% in fiscal year 2025 [1] - Self-operated products accounted for approximately 43.8% of the total GMV in fiscal year 2025 [1] Product Development - The company launched a total of 732 self-operated products in fiscal year 2025, up from 488 in fiscal year 2024 [1] - The product categories have diversified beyond fresh food and snacks to include nutritional and health products, pet food, and clothing [1] - Self-operated products have become the main growth driver for Oriental Selection [1] Customer Engagement - The number of paid subscribers for the Oriental Selection App reached 264,300 in fiscal year 2025 [1] - User satisfaction for the Oriental Selection App achieved a historical high of 98.7% [1] Strategic Positioning - The CEO of Oriental Selection, Yu Minhong, stated that the challenges faced in fiscal year 2025 further solidified and strengthened the company's core business model [2] - The company focuses on a live platform centered around selecting quality products, with self-operated products as a long-term positioning strategy [2]
东方甄选:持续经营业务总营收44亿元 App付费会员订阅量26.43万