专访景田集团董事长周敬良：百岁山不做快公司，以“龟式战略”深耕全球天然矿泉水市场

Core Viewpoint - The article highlights the strategic expansion of Baishui Mountain, focusing on the establishment of a new production base in Hainan Wuzhishan, which is crucial for its Southeast Asian market entry and reflects the company's "tortoise philosophy" of steady growth and long-term vision [1][3][10]. Group 1: Company Strategy and Expansion - Baishui Mountain has invested approximately 400 million yuan in a new production base in Hainan, covering an area of 80 acres with a planned construction area of 28,789 square meters and three high-speed production lines capable of bottling 72,000 bottles per hour [6][4]. - The company aims to leverage the growing global bottled natural mineral water market, projected to reach a market size of $33.76 billion by 2032, with a compound annual growth rate of 4.6% from 2024 to 2032 [4][6]. - Baishui Mountain's annual growth rate in the Southeast Asian market is stable at 5%-10%, indicating a strong demand for its products in the region [6][4]. Group 2: Market Position and Achievements - Baishui Mountain has maintained its position as the top seller of natural mineral water in China for 16 consecutive years and is recognized as the global single-brand sales champion in this category [3][12]. - The company has expanded its production footprint with new bases in Jiangxi and Guangdong, enhancing its supply chain capabilities and responding to domestic market demands [7][9]. - Baishui Mountain's strategic focus on high-quality water sources, supported by expert assessments, ensures the purity and consistency of its products, which are essential for maintaining its market leadership [9][10]. Group 3: Future Vision - The company aims to deepen its presence in both the Chinese and global markets, aspiring to transition from a participant to a leader in the global natural mineral water sector [12][10]. - Baishui Mountain's philosophy emphasizes sustainable growth and respect for nature, aligning its operational strategies with environmental considerations [10][12].