打开创新“阀门”解锁一盏青绿背后“文化密码” “中国新特产”全球消费版图越画越大

Core Insights - Guizhou Tongren is recognized as the "Matcha Capital of China," with significant production capabilities and quality standards that exceed international norms [1][5][7]. Production and Market Performance - In 2024, the matcha production reached 1,200 tons, generating a revenue of 302 million yuan, with a projected production of over 820 tons by mid-2025 [3][5]. - The region has the capacity to produce up to 4,000 tons annually, with the largest single matcha refining workshop globally located in Tongren [5][7]. - Tongren ranks first in China for matcha production and sales, and second globally [7]. Agricultural Practices - Guizhou has over 7 million acres of tea plantations, benefiting from high altitude, low latitude, and a cloudy climate ideal for tea growth [8]. - The matcha production process involves strict standards from cultivation to processing, including the use of shading nets to enhance the quality of tea leaves [14][18]. - The province has implemented rigorous pesticide bans and established a green pest control system to ensure food safety in matcha production [19][21]. Technological Advancements - A new production line in a local factory has increased processing capacity from 200 kg to 800 kg per hour while reducing energy consumption and labor costs [26][30]. - The factory produces over 10 tons of refined matcha daily, distributing to more than 50 countries and regions worldwide [30]. Cultural Significance and Innovation - Matcha has historical roots in China, dating back to the Wei and Jin dynasties, and has evolved into a modern cultural phenomenon, especially among younger consumers [31][40]. - The integration of matcha into various food products, such as desserts and local specialties, reflects a trend of culinary innovation and market expansion [41][46]. - In 2024, approximately one in every seven cups of matcha consumed globally originated from Guizhou Tongren [50]. International Expansion - Tongren matcha enterprises have established sales offices in four overseas countries to enhance their international market presence [52].