首单成交！深圳市内免税店试营业迎来开门红

Core Insights - Shenzhen's first city-based duty-free store has commenced trial operations, with the official opening scheduled for August 26, 2025, marking a significant development in the local retail landscape [1][3]. Group 1: Duty-Free Store Overview - The city-based duty-free store is designed for travelers departing within a specified timeframe, offering a more flexible shopping experience compared to traditional port duty-free shops [3]. - The store is a collaboration between China Duty Free Group, Shenzhen Duty Free Group, and Shenye Group, covering an area of nearly 3,000 square meters in a prime location [3][4]. - The store aims to integrate international brands with local Shenzhen products, promoting a diverse range of goods including beauty products, high-end alcohol, and technology [4]. Group 2: Shopping Experience and Benefits - The store will feature both duty-free and taxable products, with a focus on a diverse product matrix that includes international brands and local specialties [4]. - An innovative shopping model allows customers to purchase items in the city and pick them up at the airport or cruise terminal, offering discounts of 11% to 25% compared to traditional tax refund rates of 8% to 9% [4]. Group 3: Market Potential - In the first half of the year, Shenzhen's border crossings reached 130 million people, a 16.2% increase year-on-year, indicating a growing influx of travelers [5]. - The opening of the city-based duty-free store is expected to enhance Shenzhen's duty-free economy and stimulate international consumer activity [5].