事关平台经济，价格行为将进一步规范

Core Viewpoint - The "Internet Platform Pricing Behavior Rules (Draft for Comments)" aims to regulate pricing behaviors on internet platforms, addressing issues such as forced promotions, price manipulation, and consumer rights protection, while ensuring compliance with existing laws [1][2][3] Group 1: Pricing Autonomy and Restrictions - The rules emphasize the importance of "operator's pricing autonomy," allowing platform operators and merchants to set prices independently without unreasonable restrictions from the platform [2][4] - It prohibits platforms from forcing merchants to lower prices or impose unreasonable conditions, such as limiting visibility or sales on other platforms [2][4] Group 2: Pricing Transparency and Promotion Rules - The rules require clear pricing practices, including explicit marking of prices, delivery fees, and promotional rules to enhance consumer understanding [5][7] - Platforms must transparently display promotional activities, including the terms and conditions, to prevent misleading practices like false discounts [7][8] Group 3: Competition and Fair Practices - The rules address anti-competitive behaviors such as predatory pricing and price collusion, ensuring that platforms do not disrupt market order or harm competitors [9][10] - It encourages fair competition while regulating practices that violate existing laws, ensuring that long-term free services that benefit innovation are not penalized [10][11] Group 4: Consumer Rights Protection - The rules mandate that platforms notify consumers about automatic renewals and payments, allowing easy cancellation options to protect consumer rights [12] - It emphasizes the need for platforms to provide clear information regarding pricing based on consumer data, preventing unfair pricing practices [10][11]