Group 1: Company Performance - In Q2 2025, the company achieved revenue of 4.966 billion yuan, a year-on-year increase of 23.07%, exceeding previous guidance, with an expected annual GMV of over 38 billion yuan and revenue of over 21 billion yuan [1] - The net profit attributable to shareholders was 490 million yuan, a year-on-year decrease of 16.67%. After adjustments, the net profit was 691 million yuan, a year-on-year increase of 10.6% [1] - The gross margin for Q2 2025 was 44.28%, a year-on-year increase of 0.33 percentage points, while the adjusted net profit margin was 13.92%, a year-on-year decrease of 1.56 percentage points [1] Group 2: Domestic and International Expansion - Domestic revenue for MINISO in Q2 2025 was 2.621 billion yuan, a year-on-year increase of 13.6%, with a total of 4,305 stores by the end of the quarter, net adding 30 stores [2] - Overseas revenue for MINISO in Q2 2025 was 1.94 billion yuan, a year-on-year increase of 28.6%, with 94 new stores added, totaling 3,307 stores [2] - TOP TOY achieved revenue of 402 million yuan in Q2 2025, a year-on-year increase of 87%, with a net addition of 13 stores, reaching a total of 293 stores [3] Group 3: Strategic Initiatives and Future Outlook - MINISO plans to add over 500 overseas stores in 2025 while focusing on store quality rather than quantity [2] - TOP TOY has signed contracts with 9 toy artists and aims to develop its own IP strategy alongside international IP [3] - The company has adjusted its profit forecasts for 2025-2027, with expected net profits of 2.94 billion, 3.39 billion, and 3.86 billion yuan, reflecting year-on-year growth of 8%, 15%, and 14% respectively [3]
名创优品(09896.HK)：Q2经调整净利润同比+11% 国内同店增速回正或现经营拐点