Sou Hu Cai Jing·2025-08-23 11:14Core Insights - The article discusses a training and exchange meeting held on August 21 at the JD (Zhengzhou) Digital Economy Industrial Park, focusing on marketing strategies for specialty products in Central China [1] Group 1: Marketing Strategies - The essence of advertising is described as "adding icing on the cake" rather than "providing help in times of need," emphasizing that effective marketing requires a solid foundation of product operation [1] - The training highlighted the importance of using a combination of single product promotion, new product promotion, and overall store promotion, along with precise analysis of key performance indicators such as CPC, ROI, and conversion rates to enhance marketing efficiency [1] Group 2: Training Outcomes - The training provided cutting-edge marketing methods and practical tools to over 40 specialty product store managers, igniting a mindset focused on data-driven growth and precise user targeting [1] - Specific optimization suggestions were offered to various specialty product venues, including China Specialty Lingbao Museum, Xiangfu Museum, and Hebi Museum, addressing their unique challenges [2] Group 3: Digital Economy Integration - The JD (Zhengzhou) Digital Economy Industrial Park's management introduced the park's initiatives aimed at helping businesses reduce costs and increase efficiency, promoting the deep integration of digital economy with the real economy [1]