

Core Viewpoint - The company has demonstrated significant growth in its global strategy, achieving a revenue of 13.88 billion yuan in H1 2025, representing a year-on-year increase of 204.4%, and a net profit of 4.57 billion yuan, up 396.5% [1] Financial Performance - In H1 2025, the company's gross profit margin reached 70.3%, an increase of 6.3%, driven by a higher proportion of overseas business and improved supply chain efficiency [2] - The net profit margin improved to 33.0%, up 12.8 percentage points, with adjusted net profit margin at 33.9%, an increase of 11.6 percentage points [2] IP Development - The company has successfully diversified its IP operations, with 13 IPs generating over 100 million yuan in sales, and 5 IPs exceeding 1 billion yuan [2] - The top IP, THE MONSTERS (LABUBU), contributed 4.81 billion yuan in H1 2025, a staggering increase of 668% [2] Global Expansion - The company's revenue from overseas markets reached 5.59 billion yuan, a 440% increase, accounting for 40.3% of total revenue [2] - The company plans to enter the South American and Middle Eastern markets by 2025, with expectations for further revenue growth in the Asia-Pacific and Americas regions [2]