鸿蒙智行·智界用户中心武汉白沙洲店落地0延迟，智界正式进入“战略2.0模式”

Core Insights - The signing of the strategic cooperation agreement between Huawei and Chery marks the beginning of a new era for the Zhijie brand, entering its 2.0 phase with a commitment of over 10 billion yuan and a dedicated R&D team of 5,000 people [2][19] - The rapid execution of the agreement is highlighted by the swift establishment of the "Hongmeng Zhixing · Zhijie User Center" in Wuhan, which opened just 16 days after the signing [4][5] Investment and Development - The agreement signifies a substantial investment in enhancing Zhijie's technological leadership, with a clear operational structure where Huawei oversees product definition, manufacturing quality, sales channels, and service ecosystem, while Chery provides strong support through its industry resources [5][19] - The independent operation model allows for agile decision-making, enabling the brand to respond quickly to market and user demands, reinforcing Zhijie's importance within the Hongmeng Zhixing family [7][19] Market Expansion - The opening of the Wuhan user center is just the beginning, with additional centers in cities like Shanghai, Hangzhou, and Guizhou under construction, indicating a nationwide acceleration in service network development [7][19] - The launch of new models, Zhijie R7 and Zhijie New S7, has seen significant demand, with over 20,000 orders placed within 8 hours of opening for pre-orders, reflecting strong market interest [10][11] Design and Innovation - The establishment of dual design centers in Shanghai and Shenzhen aims to enhance the brand's aesthetic and design capabilities, focusing on vehicle styling and future mobility experiences [13][16] - The integration of cutting-edge technology and exclusive service ecosystems is expected to elevate the user experience, positioning Zhijie as a competitive player in the high-end smart automotive market [16][19] Strategic Positioning - Zhijie is positioned as a core brand within the Hongmeng Zhixing ecosystem, tasked with reshaping the competitive landscape of the 200,000+ yuan smart car market, leveraging Huawei's technological resources and Chery's manufacturing expertise [19] - The commitment to independent operations and increased investment by Chery sets a precedent among traditional automakers, indicating a strategic shift towards high-end market engagement [19]