为平台价格行为提供明确指引 ——国家发展改革委有关负责同志就《互联网平台价格行为规则（征求意见稿）》答记者问

Core Viewpoint - The introduction of the "Internet Platform Pricing Behavior Rules (Draft for Comments)" aims to promote healthy development in the platform economy by establishing clear pricing regulations and enhancing transparency in pricing practices [1][2][10]. Group 1: Background and Objectives - The rapid development of the platform economy in China has positively impacted the real economy and consumer needs, necessitating clearer regulations on pricing behavior to protect consumer interests [2]. - The overall approach of the "Behavior Rules" emphasizes a balance between promoting development and regulatory compliance, aiming to create a transparent and predictable pricing supervision mechanism [2][3]. Group 2: Key Regulations - The rules focus on standardizing pricing behavior, including aspects like big data pricing, price subsidies, and pricing integrity, to foster a fair competitive market environment [3][4]. - There is a strong emphasis on transparency, requiring platform operators to adhere to clear pricing standards and publicly disclose any changes in fees [3][5]. - The rules encourage collaboration among government departments, industry associations, and platform operators to create a cooperative governance framework [3]. Group 3: Pricing Autonomy and Competition - The rules affirm the right of platform operators and internal operators to set their own prices, while also regulating the fees charged by platform operators to internal operators [4][7]. - Specific requirements are set for price marking, ensuring that all prices and fees are clearly displayed and that promotional rules are transparent [6][8]. - The rules aim to prevent unfair pricing practices such as predatory pricing, price discrimination, and misleading pricing tactics, thereby maintaining order in price competition [7][8]. Group 4: Consumer Protection - The "Behavior Rules" address common consumer grievances related to pricing practices, such as "big data pricing" and misleading promotions, by mandating clear and honest communication of pricing information [9]. - The implementation of these rules is expected to enhance consumer confidence in online shopping by ensuring that pricing practices are fair and transparent [9][10].