为平台价格行为提供明确指引

Core Viewpoint - The introduction of the "Internet Platform Pricing Behavior Rules (Draft for Comments)" aims to promote the healthy development of the platform economy by establishing clear pricing regulations and enhancing transparency in pricing practices [1][2][10]. Group 1: Background and Purpose - The rapid development of the platform economy in China has positively impacted the real economy and consumer needs, necessitating clearer regulations on pricing behavior to protect consumer interests [2]. - Existing laws provide general guidelines, but specific regulations for the platform economy are needed to create a transparent and predictable pricing supervision mechanism [2][3]. Group 2: Key Objectives of the Rules - The rules focus on three main objectives: regulating pricing behavior, promoting transparency, and enhancing collaboration among stakeholders [3]. - The rules aim to create a fair competitive environment by clearly defining acceptable pricing practices and encouraging lawful operations by platform operators [3][4]. Group 3: Pricing Behavior Regulations - The rules emphasize the importance of autonomous pricing rights for platform operators and their internal operators, requiring clear communication of pricing changes and standards [4]. - Platform operators must not impose unreasonable restrictions on the pricing behavior of internal operators, ensuring fair competition [4][8]. Group 4: Pricing Transparency Requirements - The rules mandate clear price marking for goods and services, including detailed information on pricing methods and promotional activities [5][6]. - Operators are required to transparently communicate subsidy rules and ensure that promotional pricing is not misleading [6][7]. Group 5: Competition Behavior Regulations - The rules define unacceptable pricing practices such as predatory pricing, price discrimination, and price collusion, aiming to maintain a fair competitive landscape [7][8]. - Operators are prohibited from using deceptive practices in pricing and must avoid manipulating market prices through false information [8][9]. Group 6: Expected Outcomes - The implementation of these rules is expected to enhance consumer confidence in online shopping by ensuring transparent pricing and protecting consumer rights [9][10]. - The rules are designed to foster a healthier market environment for businesses operating on platforms, promoting orderly competition and innovation [9][10].