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智界战略2.0疾速启航,武汉白沙洲店率先落地,开启高端智能新篇章
Sou Hu Cai Jing·2025-08-24 00:12

Core Insights - The signing of a strategic cooperation agreement between Huawei and Chery marks the beginning of the Zhijie brand's 2.0 era, with an investment exceeding 10 billion yuan and the establishment of a 5,000-person R&D team to enhance technological leadership [1][3] - The rapid establishment of the "Hongmeng Zhixing·Zhijie User Center" in Wuhan demonstrates the brand's strong execution capabilities and efficient decision-making processes under independent operation [3][4] - The expansion of Zhijie User Centers across multiple cities indicates a nationwide effort to build a comprehensive service network, enhancing the brand's market presence [4][6] Investment and Development - The strategic agreement involves significant financial commitment and resource allocation, aiming to optimize collaboration processes and maximize innovation potential [1][3] - The independent operation model allows for clearer management and decision-making, with Huawei leading the integrated operation of production, sales, and service, while Chery provides substantial industrial resource support [3][4] Service and User Experience - The establishment of Zhijie User Centers signifies the rapid formation of a high-end intelligent automotive service capability, enhancing customer experience from purchase to after-sales service [6][9] - The dual design center strategy in Shanghai and Shenzhen aims to elevate brand aesthetics and design, focusing on vehicle design and future mobility experiences, thus integrating technology and exclusive service ecosystems [9]