Shede Spirits (SH:600702) Xin Lang Cai Jing·2025-08-24 00:24Performance Summary - In H1 2025, the company reported revenue of 2.7 billion yuan, a year-on-year decrease of 17.4%, and a net profit attributable to shareholders of 440 million yuan, down 25.0% [1] - In Q2 2025, revenue reached 1.13 billion yuan, a year-on-year decline of 3.4%, while net profit attributable to shareholders was 100 million yuan, an increase of 139.5%, indicating a better-than-expected profit recovery [1] Operational Analysis - Revenue breakdown by product in H1 2025: high-end liquor, ordinary liquor, and non-liquor businesses generated 1.97 billion, 440 million, and 280 million yuan, with year-on-year changes of -24.1%, +15.9%, and -0.7% respectively; in Q2 2025, the figures were 740 million, 240 million, and 150 million yuan, with year-on-year changes of -15.6%, +62.3%, and +4.3% [2] - Revenue by region in H1 2025: domestic and external sales were 780 million and 1.64 billion yuan, with year-on-year changes of -13.9% and -21.2%; in Q2 2025, the figures were 290 million and 690 million yuan, with year-on-year changes of -21.2% and +4.8% [2] - Revenue by channel in H1 2025: e-commerce and wholesale generated 340 million and 2.08 billion yuan, with year-on-year changes of +31.4% and -23.7%; in Q2 2025, the figures were 130 million and 840 million yuan, with year-on-year changes of +23.8% and -7.8% [2] - The company added 253 new distributors and exited 331, resulting in a net decrease of 78 distributors, with a total of 2,582 remaining at the end of H1 2025, focusing on stabilizing existing distributors while nurturing small and micro clients [2] Financial Structure Analysis - In Q2 2025, the net profit margin increased by 5.2 percentage points to 8.6%, with a gross margin decrease of 0.3 percentage points to 60.6%; the sales expense ratio decreased by 3.3 percentage points, and the management expense ratio decreased by 1.2 percentage points, indicating a recovery in profit margins [3] - The balance of contract liabilities at the end of H1 2025 was 160 million yuan, a decrease of 50 million yuan quarter-on-quarter; considering the variable of contract liabilities, Q2 2025 revenue decreased by 1% year-on-year [3] Profit Forecast, Valuation, and Rating - Revenue forecasts for 2025-2027 are -4.9%, +8.9%, and +14.5%; net profit attributable to shareholders is expected to grow by 121.2%, 20.8%, and 28.1%, reaching 765 million, 924 million, and 1.183 billion yuan respectively; EPS is projected to be 2.30, 2.77, and 3.55 yuan [4] - The current stock price corresponds to PE valuations of 26.5, 22.0, and 17.1 times for the years 2025, 2026, and 2027, maintaining a "buy" rating [4]