鱼跃医疗(002223)：呼吸治疗重回增长 营销投入显著提升

Core Insights - The company reported a revenue of 4.659 billion yuan for the first half of 2025, representing a year-on-year increase of 8%, with a net profit attributable to shareholders of 1.203 billion yuan, up 7% year-on-year [1] - The second quarter alone saw a revenue of 2.223 billion yuan, a 7% increase year-on-year, and a net profit of 578 million yuan, which is a significant 25% increase year-on-year [1] Business Segment Performance - The respiratory therapy segment returned to a growth trend with revenues of 1.674 billion yuan, a year-on-year increase of 1.93%, driven by a recovery in oxygen machine sales and over 40% growth in home ventilator products [2] - The blood glucose management and POCT solutions generated revenues of 674 million yuan, reflecting a 20% year-on-year growth, supported by the launch of new CGM products [2] - Home health monitoring solutions achieved revenues of 1.014 billion yuan, up 15.22% year-on-year, with electronic blood pressure monitors showing double-digit growth [2] - Clinical instruments and rehabilitation business reported revenues of 1.134 billion yuan, a 3.32% increase year-on-year, with steady growth in acupuncture needles and wheelchairs [2] - Emergency solutions and other businesses generated revenues of 136 million yuan, marking a 30.54% increase year-on-year [2] Sales and Marketing Strategy - The company increased its sales expenses to 812 million yuan, a rise of 32.99% year-on-year, due to expanded sales scale and increased investments in e-commerce, advertising, and personnel [2] - This short-term pressure on profit growth is expected to positively impact the company's market share expansion both domestically and internationally, driving faster revenue growth in the long term [2] International Market Expansion - The company achieved external sales revenue of 607 million yuan, a year-on-year increase of 26.63%, accounting for 13.03% of total revenue [3] - Products in the emergency field, such as the HeartSave Y|YA series and myPAD series, successfully obtained EU MDR certification [3] - A strategic cooperation agreement with Inogen is expected to accelerate the company's overseas market expansion [3] Profit Forecast and Valuation - The company forecasts net profits attributable to shareholders for 2025-2027 to be 1.989 billion, 2.269 billion, and 2.600 billion yuan, representing year-on-year growth of 10%, 14%, and 15% respectively [4] - The current price corresponds to a PE ratio of 18, 16, and 14 times for the respective years, maintaining a "buy" rating [4]