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国家发展改革委:为平台价格行为提供明确指引
Ren Min Ri Bao·2025-08-24 01:40

Core Viewpoint - The introduction of the "Internet Platform Pricing Behavior Rules (Draft for Comments)" aims to promote the healthy development of the platform economy by establishing clear pricing regulations and enhancing transparency in pricing practices [1][2]. Group 1: Background and Purpose - The rapid development of the platform economy in China has positively impacted the real economy and consumer needs, necessitating clearer regulations on pricing behavior to protect consumer interests [2]. - Existing laws provide general guidelines, but specific regulations for the platform economy are needed to create a transparent and predictable pricing supervision mechanism [2]. Group 2: Overall Approach - The rules emphasize a balance between promoting development and regulatory compliance, focusing on standardizing pricing behavior, enhancing transparency, and fostering collaboration among stakeholders [3]. - Key objectives include regulating pricing behavior, promoting transparency, and enhancing cooperation among government, industry associations, and platform operators [3]. Group 3: Pricing Autonomy - The rules affirm the right of platform operators and internal operators to set prices autonomously while regulating the fees charged by platform operators to internal operators [4]. - Platform operators must publicly disclose fee standards and seek input from internal operators when changing pricing rules [4]. Group 4: Pricing Marking Requirements - The rules mandate clear price marking for goods and services, requiring operators to disclose all relevant pricing information without hidden fees [5]. - Specific requirements for promotional pricing, subsidies, and dynamic pricing are outlined to ensure clarity and fairness in pricing practices [5][6]. Group 5: Competition Behavior Regulation - The rules define standards for identifying unfair pricing behaviors such as predatory pricing, price discrimination, and price collusion to maintain a fair competitive environment [7]. - Operators are prohibited from forcing internal operators to sell below cost and must not engage in deceptive pricing practices [8]. Group 6: Consumer Protection - The rules aim to address common consumer grievances related to pricing practices, ensuring that consumers are better protected against misleading pricing and promotional tactics [9]. - By enhancing pricing transparency, the rules are expected to benefit both consumers and businesses operating on platforms [10].