一物一码如何助力企业ESG战略？

Core Insights - The article emphasizes the increasing importance of ESG strategies in today's business environment, highlighting how the "one product, one code" technology serves as an effective tool for achieving ESG goals [1] Group 1: Enhancing Supply Chain Transparency - Traditional supply chain management struggles with tracking product lifecycle information, leading to resource waste and carbon emissions [2] - "One product, one code" technology allows real-time tracking of data from raw material procurement to end consumption, helping identify waste points and optimize processes [2] Group 2: Increasing Consumer Engagement - Marketing efforts to encourage consumer participation in environmental actions often fall short due to a lack of direct data feedback [5] - The "one product, one code" technology connects businesses with consumers, enabling them to access environmental information and provide feedback through scanning [7] Group 3: Optimizing Recycling Systems - Existing smart recycling solutions often require high hardware investments and have limited coverage [8] - By using traceable QR codes on product packaging, businesses can guide consumers in proper waste classification and recycling, leveraging existing smartphone technology [8] Group 4: Improving Data Credibility for ESG Reporting - Companies face challenges with data transparency when preparing ESG reports, often relying on costly third-party assessments [8] - "One product, one code" technology automates the collection of real data across production, logistics, and consumption, enhancing the credibility of ESG reports [8] Group 5: Comparing Technological Advantages - Compared to big data, IoT, and blockchain, "one product, one code" stands out for its ease of use and low cost, making it suitable for small and medium-sized enterprises [8] - This technology allows businesses to initiate data tracking and consumer interaction simply by adding QR codes to existing products [8] Conclusion - "One product, one code" technology enhances supply chain transparency, boosts consumer engagement, optimizes recycling systems, and provides credible data, making it a powerful tool for ESG strategies [8]