Workflow
2800元/克!是金价近3倍,多地卖断货,紧急提醒!
Sou Hu Cai Jing·2025-08-24 03:43

Core Insights - "Pain Gold" is gaining popularity among young consumers, with prices reaching up to 2800 yuan per gram, significantly higher than the daily gold price [1][3] - The demand for "Pain Gold" products, which incorporate anime elements, is driving a surge in sales for various gold jewelry brands despite an overall weak gold consumption market [5] Group 1: Market Trends - Several "Pain Gold" products have been sold at 2-3 times the daily gold price since 2025, leading to a supply shortage [1] - A notable example includes a collaboration between Lao Miao Gold and the IP "Tian Guan Ci Fu," with a complete set selling for approximately 16,600 yuan, translating to about 1509 yuan per gram [3] Group 2: Consumer Behavior - Young consumers are increasingly purchasing "Pain Gold" not just for investment but also for emotional connection to their favorite IPs, indicating a shift in consumer sentiment towards gold products [5] - The emotional and social currency associated with these products encourages young consumers to pay a premium, as seen in the rapid sell-out of collaborations with popular franchises like "Mobile Suit Gundam" and "Saint Seiya" [5]