Core Viewpoint - The rapid development of the platform economy in China has played a positive role in empowering the real economy, developing new productive forces, and meeting people's needs, necessitating clearer regulations on pricing behavior in this sector [1] Group 1: Guiding Principles for Pricing Behavior - The draft "Internet Platform Pricing Behavior Rules" aims to guide operators in setting prices independently and legally, while regulating platform operators' charging behaviors [1] - It emphasizes the protection of platform operators' rights to set prices autonomously, prohibiting unreasonable restrictions on pricing behavior such as limiting traffic or delisting products [1] Group 2: Price Marking Requirements - The rules specify clear requirements for price marking, mandating that platform operators and internal operators adhere to pricing norms when selling goods or providing services [2] - Operators are required to publicly disclose pricing promotions, subsidies, differential pricing, dynamic pricing, and bidding ranking rules to allow for social oversight [2] Group 3: Price Competition Behavior - The rules provide specific standards and regulatory requirements to maintain price competition order and clarify price integrity requirements [3] - They aim to guide operators towards orderly and fair competition in pricing practices [3] Group 4: Collaborative Governance Mechanism - The rules advocate for enhanced collaboration among government departments to form a regulatory synergy [4] - They encourage industry associations to strengthen self-discipline and guide platform operators in standardizing pricing behavior [4] - The draft also promotes the establishment of internal compliance management systems within platform operators to foster a healthy platform ecosystem [4]
规范定价、补贴及促销等行为,三部门就《互联网平台价格行为规则》公开征求意见
Sou Hu Cai Jing·2025-08-24 03:59