消费需求升级，2025年我国宠物食品市场规模将突破1755亿元

Core Insights - The 27th Asia Pet Expo held in Shanghai highlighted the growing significance of pet food within China's pet economy, with the market expected to reach 166.8 billion yuan in 2024, reflecting a year-on-year growth of 7.54%, and projected to exceed 175.5 billion yuan by 2025 [1] Industry Trends - Pet food has become the largest segment of China's pet economy, indicating a shift towards more specialized and tailored nutrition for pets [1] - The demand for pet food is evolving, with a focus on refined feeding concepts becoming mainstream among pet owners [1] Consumer Behavior - In Linyi, Shandong, consumers are increasingly attentive to the nutritional balance of pet food and often consult store staff regarding their pets' specific needs [3] - The "post-90s" generation constitutes 41.2% of pet owners, while the "post-00s" generation has risen to 25.6%, an increase of 15.5 percentage points from 2023, indicating a shift towards younger consumers who prioritize nutritional composition and functionality in pet food [5] Product Trends - E-commerce platforms report a trend towards specialized pet food, with senior dog food seeing a 62% increase in search volume, 87% in sales, and 67% in transaction value over the past year, marking it as one of the fastest-growing categories [7] - High-end functional pet food sales have doubled compared to the previous year in a Linyi pet store, reflecting the growing demand for specialized products [9] Market Adaptation - Companies are adapting to the diverse nutritional needs of pets at different life stages and breeds by regularly collecting consumer feedback to adjust product formulations [11]