为平台价格行为提供明确指引——国家发展改革委有关负责同志就《互联网平台价格行为规则（征求意见稿）》答记者问

Core Viewpoint - The introduction of the "Internet Platform Pricing Behavior Rules (Draft for Comments)" aims to promote healthy development in the platform economy by establishing clear pricing regulations and enhancing transparency in pricing practices [1][2][10] Group 1: Background and Objectives - The rapid development of the platform economy in China has positively impacted the real economy and consumer needs, necessitating clearer regulations on pricing behavior [2] - The rules are designed to balance development and regulatory compliance, ensuring a stable regulatory environment while promoting fair competition and protecting the rights of both operators and consumers [2][10] Group 2: Key Regulations - The rules focus on standardizing pricing behavior, including aspects like big data pricing, price subsidies, and pricing integrity, to foster a fair competitive market environment [3] - Transparency is emphasized, requiring platform operators to adhere to clear pricing standards and publicly disclose any changes in fees [3][6] - Collaboration among government departments, industry associations, and platform operators is encouraged to create a cooperative governance model [3] Group 3: Pricing Autonomy and Standards - The rules affirm the right of platform operators and internal operators to set their own prices, while also regulating the fees charged by platform operators to internal operators [4] - Operators are required to publicly disclose any changes to pricing structures and seek input from internal operators before implementing new fees [4] - Restrictions on platform operators are established to prevent unreasonable limitations on the pricing autonomy of internal operators [4][10] Group 4: Pricing Display and Competition - Clear pricing display requirements mandate that operators must transparently indicate prices and any additional fees associated with products or services [5][6] - The rules outline specific requirements for promotional pricing, ensuring that discounts and subsidies are accurately represented [6] - Regulations against unfair pricing practices, such as predatory pricing and price collusion, are detailed to maintain market order [7][8] Group 5: Consumer Protection and Market Impact - The rules aim to address common consumer grievances related to pricing practices, such as misleading discounts and hidden fees, thereby enhancing consumer trust [9] - By establishing clear pricing regulations, the rules are expected to create a more favorable environment for merchants operating on platforms, promoting healthy market competition [10]