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以体育赛事为引擎,激发消费新活力
Sou Hu Cai Jing·2025-08-24 09:02

Group 1 - The core viewpoint emphasizes the importance of stimulating sports consumption demand and expanding sports consumption scenarios to better meet the upgrading needs of the public [2] - The total scale of China's sports industry reached 3.67 trillion yuan in 2023, with an average annual growth rate of 10.3%, and the added value reached 1.49 trillion yuan [2] - The proportion of sports service industry, led by competition performance and fitness leisure, increased from 68.7% in 2020 to 72.7% in 2023 [2] Group 2 - Sports activities can significantly boost related product and service demands, as well as promote the development of industries such as dining, transportation, and accommodation through sports tourism [3] - The "Su Super" league in Jiangsu has become a phenomenon, driving up consumption in local culture, food, and leisure, while also increasing sales of sports merchandise [3] - A survey indicated that 95.9% of spectators incurred additional expenses beyond ticket purchases, with average spending for out-of-town visitors ranging from 1,000 to 2,000 yuan [3] Group 3 - The State Council meeting highlighted that developing the sports industry and consumption is a crucial part of the strategy to expand domestic demand [4] - Key strategies to further unleash sports consumption potential include improving infrastructure, expanding consumption scenarios, and enhancing service quality [4] - It is essential to avoid homogenized competition by tailoring sports events to local economic development, social foundations, and resource endowments [4]