消费领域趋向宏观多样化与微观专业化 “生态位”消费将成新蓝海

Core Viewpoint - The construction of a unified national market is essential for enhancing the internal dynamics and vitality of the national economic cycle, aiming to better release consumer demand and stimulate sustainable domestic demand growth [1][3]. Group 1: National Market Construction - The construction of a unified national market is accelerating, serving as a crucial engine for smoothening the national economic cycle by expanding domestic demand [3][5]. - The unified national market facilitates the cross-regional flow of goods, services, and factors necessary for expanding domestic demand, allowing for smoother release of consumer and investment needs [5][12]. Group 2: Regional Linkage - Regional linkage is becoming an important pathway for expanding domestic demand, with events like the Super League and Chengdu Universiade driving cross-regional and cross-industry consumption [7][11]. - The concept of "ticket root economy" connects various consumption scenarios, highlighting the need for regional collaborative governance and public service mechanisms [7][9]. Group 3: Sustainable Consumption Growth - The challenge lies in transforming short-term consumption enthusiasm into stable and sustainable consumption growth, which is crucial for long-term domestic demand [11][12]. - Building long-term mechanisms to promote consumption growth is essential, focusing on steady income growth, improved social security systems, and enhanced consumer rights protection [12]. Group 4: Future Consumption Trends - As the unified national market construction deepens, consumption is expected to trend towards "macro diversity" and "micro specialization," with "niche" consumption emerging as a new blue ocean [15]. - "Niche" consumption reflects the increasing specialization of consumer preferences, such as families opting for RV travel, indicating a shift towards more dedicated and professionalized consumption experiences [15].