Core Viewpoint - The rise of "sand gold" jewelry, which resembles gold but is significantly cheaper, has gained popularity among consumers as an alternative due to high gold prices. However, the actual composition and quality of these products are questionable [1][2][4]. Group 1: Product Characteristics - "Sand gold" jewelry is claimed to be made from materials sourced from Vietnam and Myanmar, with a similar color to gold and a promise of not fading or burning [2][4]. - The term "sand gold" refers to minerals formed from weathered gold-bearing rocks, typically containing about 5% gold. However, many sellers are vague about the actual material composition of their products [4][10]. - Most "sand gold" products are primarily made from brass with a very thin layer of gold plating (0.05 microns), which can wear off over time [10][14]. Group 2: Market Dynamics - Numerous online platforms showcase "sand gold" jewelry, with some sellers reporting monthly sales exceeding 100,000 pieces. The pricing varies significantly, with street vendors selling them for around 40 yuan and online influencers marketing them for over 100 yuan [6][14]. - The production cost of these brass-plated items is approximately 10 yuan each, indicating a substantial markup in retail pricing [12][14]. Group 3: Health and Safety Concerns - Many "sand gold" products contain little to no gold and are often made from copper-nickel alloys, which can release nickel at levels exceeding national safety standards, posing potential health risks to consumers [20][22]. - There have been reports of consumers experiencing allergic reactions from wearing these "sand gold" items, leading to complaints on consumer protection platforms [22]. Group 4: Legal and Regulatory Issues - Legal experts indicate that the false advertising practices in the "sand gold" jewelry market could lead to severe penalties under Chinese law for producers and sellers who misrepresent their products [24].
别买、别戴!镍释放量超标上千倍!出厂价仅10元……
Sou Hu Cai Jing·2025-08-24 09:42