消费领域趋向宏观多样化与微观专业化 “生态位”消费将成新蓝海

Group 1 - The core viewpoint emphasizes the importance of a smooth national economic cycle for stable operation and high-quality development, highlighting the need to enhance internal economic dynamics and consumer demand [1] - The construction of a unified national market is accelerating, with a focus on expanding domestic demand as a key engine for economic circulation, requiring collaboration between supply and demand sides to create a virtuous cycle [3] - The unified national market facilitates the cross-regional flow of goods, services, and factors necessary for expanding domestic demand, thereby unlocking domestic market potential [5] Group 2 - Regional linkage is becoming an important pathway for expanding domestic demand, with events like the Super League and Chengdu Universiade driving cross-regional consumption [7] - The concept of regional linkage extends beyond marketing, involving the unification of rules, knowledge sharing, and production factors, which can lead to synergistic benefits for participating cities [9] - The challenge lies in transforming short-term consumption enthusiasm from events into stable and sustainable long-term consumption growth [11] Group 3 - Expanding domestic demand requires the establishment of long-term mechanisms to promote consumption growth, including steady income growth, improved social security, and enhanced consumer protection [12] - The ongoing construction of a unified national market is expected to lead to "macro diversification" in consumption and "micro specialization," with "niche" consumption emerging as a new opportunity [15] - Niche consumption reflects a trend where consumers seek specialized experiences, such as traveling in RVs, indicating a shift towards more dedicated and professional consumption patterns [15]