紫燕食品2025年上半年营收14.73亿元，供应链优化与产品创新筑牢竞争壁垒

Core Insights - The company reported a revenue of 1.473 billion and a net profit of 105 million for the first half of 2025, demonstrating resilience amid a complex global economic environment [1] - The company's strategic focus on digital transformation, supply chain collaboration, and product innovation has driven its steady growth [9] Digital Transformation - The company has prioritized digital transformation by implementing advanced information systems and technologies across its entire business chain, enhancing operational efficiency [2] - The integration of various management systems, such as SAP-ERP and sales platforms, has enabled real-time visibility in order processing and inventory management [2][4] Supply Chain Collaboration - The company has strengthened its supply chain collaboration by establishing a resilient system that ensures stable upstream supply, efficient production, and precise logistics [5] - Long-term strategic partnerships with major suppliers have been formed to secure stable raw material supply and cost advantages [5][7] Production and Logistics - The company operates five regional production bases, allowing for flexible production lines that cater to diverse market needs [7] - A robust cold chain logistics network has been developed, utilizing IoT and GPS technologies for real-time monitoring and ensuring efficient delivery standards [7] Product Matrix Expansion - The company has focused on diversifying its product matrix, aligning research and sales functions to meet market demands effectively [8] - New product launches, such as tea-marinated series and潮汕肉卷, have received positive consumer feedback, contributing to revenue growth [8] Future Outlook - The company aims to continue enhancing its digital capabilities and empowering its end-to-end systems to lead industry transformation and create long-term value for stakeholders [9]