2025年国庆国内游趋势报告：旅游市场呈现三大特点

Group 1 - The core viewpoint of the report indicates that this year's National Day tourism market is characterized by early planning, with a focus on family-oriented travel and a significant price reduction in some travel packages by approximately 30% due to early resource procurement [1][4][5] - The report highlights that "parent-child families" and "working professionals" will be the main groups traveling during the National Day holiday, with around 60% of tourists opting for 6 to 8-day domestic long-distance travel products, and the mainstream booking price concentrated between 4000 to 6000 yuan [1][2][5] Group 2 - The report outlines a three-phase travel trend for the National Day holiday, with two main peaks and a post-holiday staggered travel trend, accommodating both family reunions and long-distance travel [2][4] - The first peak of travel is expected from September 28 to October 1, focusing on domestic long-distance travel, while the second peak will occur from October 3 to 5, primarily for family-oriented trips [2][4] - The third phase is characterized by older travelers who prefer to travel after the holiday, seeking a more comfortable journey [2][4] Group 3 - The report emphasizes the themes of "autumn scenery and national sentiment," with popular travel destinations including Xinjiang, Northeast China, and various regions in East China, highlighting seasonal attractions such as the Kanas and the poplar forests [4][5] - The report also notes that the National Day coincides with the best time for autumn viewing, further enhancing tourists' willingness to travel [4][5] - The travel agency has designed three thematic series for the holiday, focusing on seasonal cuisine, natural scenery, and cultural experiences, catering to the diverse interests of travelers [4][5]