明确展业边界 加强全过程监管

Core Viewpoint - The "Interim Regulations on Internet Marketing Management for Futures Companies" aims to enhance the regulation of internet marketing activities by futures companies, ensuring compliance and protecting the rights of futures traders, effective from October 9, 2025 [1][2]. Summary by Relevant Sections Regulatory Framework - The regulations consist of 18 articles focusing on issues and risks in internet marketing activities of futures companies, including defining the scope of internet marketing, strengthening content review, clarifying marketing systems, and enhancing customer protection [2][5]. Definition and Scope - Internet marketing activities are defined as commercial promotion of futures brokerage or trading consulting services via the internet, including brand promotion and trader education, which must comply with the regulations [2][3]. Marketing Management - The regulations specify that branch offices of futures companies must conduct internet marketing under the authorization and unified management of the headquarters, prohibiting independent use of third-party services [3][4]. Content Regulation - Marketing content must prominently display the company name and risk warnings, reinforcing the need for compliance in marketing practices [3][4]. Third-Party Management - Futures companies must sign written agreements with third-party service providers for internet marketing, clearly defining rights and obligations, and report to the regulatory authority [3][4]. Customer Protection - Companies are required to enhance risk warnings and follow-up with clients, ensuring fees do not exceed publicized standards and addressing unusual trading behaviors promptly [4][5]. Fair Competition - The regulations prohibit deceptive practices such as spreading false information about competitors and engaging in unfair marketing tactics [5][6]. Supervision and Transparency - Regulatory bodies are to establish an information-sharing mechanism for monitoring internet marketing activities, which will enhance transparency and reduce compliance burdens for futures companies [5][6]. Industry Impact - The implementation of these regulations is expected to reduce violations in internet marketing, promote healthy development in the futures industry, and encourage companies to improve service quality and explore differentiated development paths [6][7].