平台经济迎新规：不得强制商家“降价促销”

Core Viewpoint - The "Internet Platform Pricing Behavior Rules (Draft for Comments)" aims to regulate pricing behaviors of platform operators and protect consumer rights while promoting fair competition in the platform economy [1][2]. Group 1: Regulatory Framework - The draft consists of seven chapters and 30 articles, focusing on "operator's autonomous pricing," "pricing display behavior," "pricing competition behavior," and "consumer price rights protection" [1]. - The rules emphasize that platform operators must not impose unreasonable restrictions on the pricing behaviors of platform operators, such as limiting traffic or delisting products [1][2]. Group 2: Pricing Autonomy - Platform operators and internal operators are granted the right to autonomously set prices and must do so reasonably [2]. - Unreasonable pricing restrictions include forcing or indirectly forcing internal operators to lower prices or to offer promotions through discounts or rebates [2]. Group 3: Encouragement of Innovation - The rules prioritize "operator's autonomous pricing," encouraging platform operators and internal operators to innovate in technology and business models, thereby enhancing product and service quality [2]. - The regulations aim to create a transparent and predictable pricing regulatory mechanism, fostering a healthy development of the platform economy [1].