出厂价10元，售价翻10倍！央视最新曝光

Core Insights - The rise in gold prices has led to an increase in the popularity of "sand gold jewelry," which is marketed as a cheaper alternative to real gold, with prices reaching over hundreds of yuan for items that cost around 10 yuan to produce [2][4] - These jewelry pieces are primarily made from brass and are electroplated with a thin layer of gold, which can wear off over time, raising concerns about their durability and safety [4][6] - Many consumers are unaware that most of the so-called "sand gold" products do not contain any actual gold and may include harmful metals like lead and nickel [6][8] Industry Overview - The market for "sand gold jewelry" has emerged as a response to high gold prices, with consumers seeking affordable alternatives that mimic the appearance of gold [2][4] - There is a lack of transparency in the product information provided to consumers, highlighting the need for better regulation and quality standards in the industry [8] - Consumers are advised to purchase from reputable sources and verify product information to avoid confusion between jewelry and investment-grade gold [8]