“这趟旅行，给我留下深刻的文化记忆”（中国游中国购）

Core Insights - The article highlights the increasing popularity of personalized and immersive travel experiences among foreign tourists in Xi'an, particularly at the Terracotta Army site, facilitated by technological advancements and cultural engagement [2][5][6]. Group 1: Technological Integration in Tourism - The "Terracotta Army Museum Overseas Integration Service Platform" launched in April last year has enabled foreign tourists to purchase tickets using their passports and various currencies, enhancing convenience [2][5]. - The platform currently supports 24 languages and 34 currencies, serving over 100,000 foreign tourists and generating 370,000 related orders in transportation and accommodation [2][5]. Group 2: Cultural Experience and Engagement - Tourists are increasingly interested in hands-on experiences, such as pottery-making, which deepens their understanding of Chinese culture [4][5]. - The craftsmanship behind the Terracotta Army is emphasized, showcasing the intricate skills of artisans and the historical significance of their work [4][5]. Group 3: Growth in Inbound Tourism - As of July this year, over 135,000 foreign visitors entered Xi'an, marking a 124% year-on-year increase, with over 100,000 entering through various visa exemption policies, reflecting a 290% growth [5][6]. - The Shaanxi Provincial Cultural and Tourism Department is incentivizing inbound tourism development through rewards and subsidies, aiming to boost the sector's growth [6].