“城市伴手礼”中的人文经济学（评论员观察）

Core Insights - The concept of "city gifts" is emerging as a unique way for tourists to take home memories of a city, combining aesthetic experience with emotional satisfaction [1][2][3] - The integration of local culture into consumer products is creating new consumption scenarios and stimulating economic potential [2][3][4] Group 1: Cultural and Economic Impact - "City gifts" reflect the spirit and historical culture of a city, enhancing cultural identity for both locals and visitors [3][4] - The popularity of city gifts indicates a shift towards cultural consumption, representing a blue ocean market for tourism-related products [2][3] - Successful city gifts must balance cultural uniqueness with contemporary aesthetics and functionality to maintain relevance [3][4] Group 2: Urban Development and Cultural Soft Power - The development of city gifts is part of a broader strategy to enhance urban cultural soft power, as emphasized by national policies [3][4] - Cities with rich cultural heritages, like Jingdezhen and Suzhou, are leveraging their historical significance to drive modern creative industries and employment [4] - Continuous innovation in cultural expressions and deep integration with economic activities will lead to new consumption landscapes and urban vitality [4]