影视IP赋能文旅消费，2025怀柔国潮文化季面包电影市集启幕

Core Insights - The Huairou National Trend Culture Season showcases a diverse cultural feast, integrating music, food, and film, highlighting the region's cultural and tourism development [1][5][16] Group 1: Event Overview - The event, held on August 23, is part of the 2025 Beijing Great Wall Cultural Festival and features the Bread Film Market at the Kempinski Hotel in Huairou [1][5] - The event is organized by the Huairou District Culture and Tourism Bureau and co-organized by Poly Film, focusing on the integration of film IP with various cultural activities [5][16] Group 2: Activities and Engagement - The event includes live music performances, magic shows, and a bustling food area with nearly 30 unique stalls, offering popular local delicacies [5][9] - A film-themed discussion salon focused on the development of domestic animation, featuring industry experts discussing creative approaches and the balance of traditional and modern elements [9][13] Group 3: Industry Significance - Huairou is recognized as the first national-level film industry demonstration zone in China, hosting major film institutions and producing over 4,000 notable films [16] - Recent data indicates that half of the domestic films with box office earnings exceeding 100 million yuan involved Huairou, showcasing its strong influence in the film industry [16]