豫酒开启高质价比新时代，12家酒企简装新品集体亮相第36届郑州糖酒会

Core Viewpoint - The Henan liquor industry is undergoing a significant transformation, emphasizing a return to quality and value in response to changing consumer preferences, as demonstrated by the collective launch of high-quality, cost-effective products by 12 key enterprises [1][3][9]. Industry Transformation - The Chinese liquor industry is experiencing profound structural adjustments, with a growing consensus on "value return," where consumers prioritize the quality, taste, and drinking experience of the liquor itself [5][8]. - There is a notable shift in consumer attitudes from "heavy packaging, light quality" to a more rational and practical approach that emphasizes intrinsic quality [7][8]. Henan Liquor Breakthrough - In response to market changes, the Henan Provincial Liquor Association and 12 key enterprises launched a series of high-quality, cost-effective, simplified packaging liquor products, adhering to national standards and focusing on core quality [9][11]. - These new products are priced 20%-40% lower than similar premium products while maintaining quality, allowing consumers to enjoy high-quality liquor at more affordable prices [9][11]. Quality Foundation - The 12 enterprises showcased unique characteristics in their new products, highlighting innovations and traditions in Henan liquor-making processes, such as the "micro-ecological transfer layer six-steaming method" and the use of high-quality raw materials [13][15][19][21][25][27][29][31][33][35][37]. Market Value of High-Quality Cost-Effective Strategy - Promoting high-quality, cost-effective simplified liquor is beneficial for all parties involved, enhancing consumer trust through transparent quality and pricing, while helping enterprises optimize supply chains and focus on product innovation [37]. - This strategy aligns with the industry's trend towards quality revolution and regional breakthroughs, fostering collaborative development across the entire Henan liquor industry [37]. Future Outlook - The theme "New Trend of Henan Liquor: A New Chapter" reflects the commitment to quality and innovation, with plans to explore new models such as wine tourism and digital marketing to expand sales channels [39]. - The Henan liquor industry aims to strengthen local consumption and support, with a focus on maintaining quality, promoting transparent consumption, and driving innovation to meet consumer demands [39].