明确展业边界，加强全过程监管！《期货公司互联网营销管理暂行规定》解读来了→

Core Viewpoint - The China Securities Regulatory Commission (CSRC) has officially released the "Interim Regulations on Internet Marketing Management for Futures Companies," which will take effect on October 9, 2025, aiming to enhance the regulation of internet marketing activities by futures companies and protect the legitimate rights and interests of futures traders [1][2]. Summary by Sections Regulatory Framework - The "Interim Regulations" consist of 18 articles focusing on issues and risks associated with internet marketing activities of futures companies, including defining the scope of internet marketing, strengthening content review, clarifying marketing systems, and enhancing customer protection [2][4]. - Internet marketing activities are defined as commercial promotion of futures brokerage or trading consulting services via the internet, including brand promotion and trader education [2][3]. Marketing Management - The regulations specify that branch offices of futures companies must conduct internet marketing under the authorization and unified management of the headquarters, prohibiting independent use of third-party services for marketing [3]. - New requirements mandate that marketing content must prominently display the company name and risk warnings, enhancing the regulation of marketing materials [3]. Third-Party Management - Futures companies utilizing third-party services for internet marketing must sign written agreements outlining rights and obligations, and report to the local CSRC office [3]. - The regulations aim to strengthen the crackdown on illegal activities such as unauthorized brokerage and misleading trading consulting services [3][4]. Customer Protection - The regulations require futures companies to enhance risk warnings and follow-up with clients, ensuring that fees do not exceed publicized standards and addressing unusual trading behaviors promptly [4]. - Fair competition is emphasized, prohibiting the use of false information to discredit competitors and other unfair marketing practices [4]. Supervision and Transparency - The CSRC, along with industry associations, will establish an information-sharing mechanism for monitoring internet marketing activities of futures companies, enhancing transparency and regulatory coordination [5]. - The increasing regulatory scrutiny has led to penalties for futures companies engaging in misleading marketing practices, indicating a trend towards stricter enforcement [5]. Long-term Implications - In the short term, futures companies may face an adjustment period, but clear regulatory guidance is expected to encourage improved service quality and differentiated development paths in the long run [6]. - The regulations are anticipated to standardize internet marketing activities across the industry, providing protection for both traders and futures companies, fostering a stable operational environment [6].