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从中国出发，走向全球：时尚品牌UR的全球化征程
2 1 Shi Ji Jing Ji Bao Dao·2025-08-24 23:57

Core Viewpoint - Urban Revivo (UR) is accelerating its global expansion with the opening of its flagship store in Hong Kong, following its first store in New York, highlighting the importance of Hong Kong as a strategic market for Chinese brands aiming for international presence [1][2]. Group 1: Brand Strategy and Market Positioning - Hong Kong is viewed as a vital hub for connecting Eastern and Western fashion cultures, serving as a geographical launchpad and a showcase for international brand image [1][2]. - The flagship store in Hong Kong, covering over 800 square meters, features a floral art installation inspired by the city flower, symbolizing UR's vibrant presence in the local fashion scene [2][3]. - UR's Hong Kong store is crucial for introducing the brand to international consumers and understanding their preferences, which will inform product and marketing strategies [3][5]. Group 2: Retail Philosophy and Operations - UR emphasizes meticulous attention to detail in retail, believing that every aspect from product design to customer service impacts consumer decisions [4]. - The flagship store displays nearly 1,000 items across various styles, catering to diverse consumer preferences, including light luxury fashion and professional attire [4][5]. - UR has established a highly efficient supply chain, reducing the time from design to shelf to just 14 days, which is a competitive advantage in the fast-paced fashion industry [5][6]. Group 3: Global Expansion and Future Plans - FMG Group, UR's parent company, has over 400 stores globally, with plans to increase its international presence significantly, targeting key markets such as Malaysia, Thailand, Japan, the UK, the US, and the UAE [6]. - The company aims to have over 200 overseas stores and increase international sales to 30% by 2025, reflecting a strong commitment to global market penetration [6]. - UR is focused on understanding and adapting to diverse consumer needs across different markets, which is essential for successful internationalization [6][7].