可喜安深耕健康赛道21载的破局密码

Core Viewpoint - The home medical device industry is undergoing a transformation towards transparency and quality, driven by diverse consumer needs and the establishment of trust as a core value for companies like Kexian [1][8]. User Trust - User trust is rooted in real experiences and word-of-mouth, with Kexian emphasizing the importance of allowing consumers to experience products before making a purchase [1][3]. - The "experience first" approach is a key service philosophy at Kexian, where customers are encouraged to engage with products in a non-pressured environment, fostering initial trust [1][3]. - Kexian positions its frontline employees as "health consultants," building trust through patient responses, professional guidance, and tailored product usage plans [3]. - Positive user experiences lead to organic word-of-mouth referrals, creating a community of trust that is difficult for competitors to replicate [3][8]. Authority Trust - Kexian understands that in the health sector, professional recognition from authoritative institutions is crucial for establishing brand strength and product safety [4][8]. - The company has obtained 7 national invention patents and 40 utility model patents, showcasing its innovation in core technologies and product design [7]. - Medical device registration certificates serve as legal validation of product safety and efficacy, with Kexian's products, such as the electric thermal therapy device, being certified for their effectiveness [7]. - Kexian is actively expanding its product applications in professional medical settings, enhancing credibility through practical use in hospitals [7][8].