3 6 Ke·2025-08-25 02:28Core Insights - The article discusses the revival of two notable luxury residential projects in Shanghai, highlighting the contrasting fates of融创外滩壹号院 and八埭头滨江园, with the former experiencing a resurgence in sales while the latter remains stalled [1][12]. Group 1: Market Dynamics - The bad asset construction business is rapidly growing, with new contract areas increasing at an annual rate of approximately 20%, contrasting with the declining new construction area in the real estate sector [3][5]. - The scale of the construction industry for bad assets is expected to reach trillions, with a penetration rate of around 10%, indicating significant growth potential compared to developed countries [5][7]. Group 2: Company Strategies - Many real estate companies are entering the bad asset construction market as a second growth curve, with companies like绿城管理 leading the way, achieving a market share exceeding 20% [7][15]. - Companies such as旭辉 and融创 are actively pursuing bad asset projects, with旭辉 announcing a comprehensive entry into the real estate construction business [12][14]. Group 3: Financial Involvement - In the first half of the year, asset management companies (AMCs) invested at least 131.6 billion yuan in revitalizing real estate bad assets [8]. - The collaboration between AMCs and construction companies allows real estate firms to engage in the market with minimal capital investment, thus accessing substantial opportunities [11][20]. Group 4: Project Revitalization - The revival of projects like八埭头滨江园 involves significant financial input and strategic partnerships, with expectations of enhancing product quality and community planning [19][20]. - The article emphasizes the importance of project conditions, intervention timing, and the reputation of the construction company in determining the success of revitalized projects [23][24].