Ge Long Hui·2025-08-25 03:00Core Viewpoint - 361 Degrees, a leading sportswear brand in China, has partnered with Meituan for dual business cooperation, launching its services on Meituan's platform to enhance consumer shopping experiences and open new growth channels for the brand [1][4]. Group 1: Business Collaboration - The partnership includes the integration of 361 Degrees into Meituan's instant retail and group buying services, allowing consumers to purchase products through Meituan's app and receive them from nearby stores within an average of 30 minutes [4][7]. - Consumers can also access group buying discounts through Meituan or Dazhong Dianping apps, which can be redeemed in-store for various promotions, enhancing the shopping experience and driving foot traffic to physical locations [7]. Group 2: Consumer Experience Enhancement - The collaboration aims to meet the increasing consumer demand for efficiency and convenience in shopping, providing a seamless experience for sports enthusiasts to quickly acquire new gear for spontaneous activities [4][7]. - Meituan's promotional strategies, including limited-time cash vouchers and delivery discounts, are designed to lower barriers for consumers, encouraging more frequent purchases and engagement with the brand [4][7]. Group 3: Digital Transformation and Future Plans - This partnership marks a significant step in 361 Degrees' digital retail transformation, leveraging Meituan's extensive user base and efficient local delivery system to enhance service capabilities and expand business reach [7]. - Future collaborations may include deeper integration in areas such as membership operations and data insights, aiming to explore new sports consumption ecosystems and support the development of fitness initiatives [7].