Core Viewpoint - The company, Laopu Gold, has announced a price increase for its products, with most items seeing a rise of 5% to 13%, following a previous price adjustment six months ago [2][3]. Price Adjustment Details - The price increase was implemented on August 25, with popular items priced between 10,000 to 30,000 yuan increasing by approximately 1,000 to 3,000 yuan [2]. - Specific examples include an 18.2-gram gourd diamond pendant rising from 27,130 yuan to 30,530 yuan, a 12.5% increase, and a 7.8-gram gold bead necklace increasing from 8,620 yuan to 9,700 yuan, also a 12.5% rise [2]. - A newly launched gourd pendant saw a smaller increase, with a 22.39-gram version going from 31,400 yuan to 32,980 yuan, reflecting a 5% rise [2]. Market Response - This marks the second price increase for Laopu Gold in 2023, with the company typically adjusting prices two to three times a year [3]. - Unlike previous price hikes that led to a rush of customers and limited stock, the latest increase did not trigger a similar buying frenzy, as stores reported normal customer traffic and stock availability [3]. Financial Performance - Laopu Gold's mid-year report revealed a revenue of 12.354 billion yuan for the first half of 2025, a 251% year-on-year increase, and a net profit of 2.268 billion yuan, up 285.8% [4]. - The company has 41 stores as of June 30, with an average sales performance of 459 million yuan per store in shopping malls [4]. - Since its IPO in June 2024, Laopu Gold's stock price has seen a significant increase, although it has experienced a notable decline from its peak of 1,108 HKD [4].
老铺黄金今起涨价:2.7万→3万 葫芦钻饰又贵三千多元
Bei Ke Cai Jing·2025-08-25 03:09