FAW Jiefang(SZ:000800) Xin Hua Cai Jing·2025-08-25 03:13Core Viewpoint - FAW Jiefang aims to establish itself as a century-old national automotive brand while accelerating its overseas localization operations and layout, emphasizing the importance of global industrial expansion rather than mere trade [1][2]. Group 1: Market Position and Performance - In the first half of the year, FAW Jiefang achieved a terminal market share of 23.2% in the domestic medium and heavy truck market, maintaining its position as the industry leader [2]. - In July, during the traditional sales off-season, FAW Jiefang reported both month-on-month and year-on-year growth in sales and market share, with overseas medium and heavy truck sales increasing by 58.3% year-on-year [2]. - The company has successfully expanded its overseas market presence, achieving year-on-year sales growth in nine overseas markets, including Saudi Arabia, Vietnam, and Mexico [2]. Group 2: Global Expansion Strategy - FAW Jiefang has established the "Jiefang International" entity to manage its overseas operations, transitioning from traditional trade to deep localization [2]. - The company plans to invest 498 million yuan to set up wholly-owned subsidiaries in eight countries, including Uzbekistan and Indonesia, to accelerate its localization efforts [2]. - Currently, FAW Jiefang's products are exported to 100 countries and regions, with 127 primary dealers and nearly 300 distributors worldwide [3]. Group 3: Product Development and Innovation - FAW Jiefang is focused on creating "globally born" products, ensuring that new models are developed with both domestic and international market needs in mind [4]. - The company emphasizes product comfort, service efficiency, and competitive pricing to enhance its appeal in overseas markets [4][5]. - FAW Jiefang has implemented a "follow-up testing + full data recording" model in Indonesia to demonstrate the performance of its heavy trucks, which has gained recognition from local contractors and fleet managers [7]. Group 4: Service and Customer Engagement - The company has established a dual-service system combining local agents and Chinese technical experts to provide comprehensive support to customers [7]. - In Vietnam, FAW Jiefang has committed to a 48-hour service repair guarantee, significantly reducing average repair times compared to competitors [8]. - The focus on lifecycle cost management and operational efficiency aims to position FAW Jiefang's trucks as "money-making machines" for users globally [8].