中国消费品质有了量化指标，618、双11成品牌消费重要时点

Group 1 - The core viewpoint of the article emphasizes the importance of boosting consumption in China, as it is seen as a key driver for economic growth, with GDP growth at 5.2% and final consumption expenditure contributing 65% [1] - The Chinese government is prioritizing policies to stimulate consumption, including initiatives like appliance trade-ins and subsidies for home renovations [1] - There is a lack of metrics to measure the quality of consumption, leading to challenges in understanding consumer preferences and the effectiveness of government subsidies [1] Group 2 - The "China Online Consumption Brand Index" (CBI) was launched to provide insights into consumer behavior on e-commerce platforms, reflecting the quality of consumption through real purchasing data [2][10] - The CBI index showed a significant increase to 65.21, indicating a rise in brand consumption and suggesting that promotional events like 618 and Double 11 are platforms for quality brand purchases rather than just low-priced goods [3][5] - The index highlights that consumers are increasingly favoring higher-rated brands during sales events, moving away from low-cost, lesser-known products [5][6] Group 3 - The CBI index's growth is supported by government subsidies and seasonal consumption trends, particularly benefiting industries like home appliances and food [6] - Domestic brands are performing well, with companies like Midea, Xiaomi, and Huawei maintaining strong positions in the market by focusing on quality and value rather than competing solely on price [7] - The rise of new consumer brands in the CBI rankings indicates a shift towards emotional and experiential value in purchasing decisions, particularly among younger consumers [7][8] Group 4 - Consumption upgrades are gradually spreading from major cities to lower-tier cities, with a notable increase in spending on branded products among consumers in these areas [8][9] - The trend of "show-off consumption" is emerging in cities with lower housing prices, where consumers are willing to spend significantly on branded items [9] - As more provinces in China surpass the $10,000 GDP per capita mark, the shift towards a post-materialistic value system is expected to become more widespread [9]